G.D.R.C. S. Luiz

A new image for a season with new ambitions.

G.D.R.C. S. Luiz

A new image for a season with new ambitions.

STARTING POINT

For the 2026/27 season, São Luiz sought to elevate the club's communication and visually keep up with its sporting ambitions. The challenge was to modernize the content, leave behind repetitive formulas and build a more current, professional and recognizable image, on and off the field.

OUR APPROACH

We developed a new line of communication templates, with a more modern and consistent visual language, designed to give identity to the different moments of the season. We complemented this work with photo sessions of the board and the players, creating a professional image base to feed the club's communication and bring it closer to the scale of its ambitions.