Lemon Farm Collection
A new brand. Built from scratch.
Lemon Farm Collection
A new brand. Built from scratch.
STARTING POINT
The Oporto Lemon Farm brought us a clear challenge: to launch a new brand on the market, Lemon Farm Collection. We were starting from scratch. No history, no audience, no references. But there was something real behind it: a farm with organic lemon trees and a product with the potential to stand out. The goal was to transform this base into a brand with identity, digital presence, and a launch strategy capable of generating impact from the very first moment.
OUR APPROACH
We structured the launch in three phases: contextualization, teaser, and reveal. We started by introducing the brand concept on social media, creating context and positioning. We followed with visual content in yellow tones, inspired by lemons, to generate curiosity without showing the product. Finally, we revealed the brand, the product, and the consumption method, aligning all communication with the target audience and defined strategy.
Services
Content Creation
Social Media Management
Launch Campaign
Event Coverage
Year
2025
+430
Followers
+179K
Views
+2K
Interactions
Organic on the inside
Sustainable on the outside
The challenge wasn't just showing the product, it was making the care behind it visible. From organic lemons grown on the farm itself to more conscious choices like the recycled glass bottle and cork stopper, everything was part of a clear logic. Our job was to translate that into content and communication, ensuring those values were perceived naturally in every detail.
LIMONCELLO
as a lifestyle
We knew it wasn’t a typical product in the Portuguese market, so the focus wasn’t just on presenting it, but on creating a desire to try it. The communication was built around the lifestyle. Moments, environments, and sensations that make consumption relevant, even for those who don’t know it yet. The goal of the content was that: to give context to the product and show when, how, and why it made sense to consume it.
LIMONCELLO
as a gift
For Christmas, the challenge was to position the product as a gift option. The brand created a limited edition with cinnamon, designed for the season, and we built the communication around that logic. A limited product, with its own identity, that made sense to give as a Christmas gift. The goal was clear: to turn limoncello into a different alternative within the Christmas gift universe.
SUNSET WITH LIMONCELLO?
we made it happen
Lemon Farm Collection took the product out of the farm and created a real moment of contact with the public. At a sunset that extended into dinner, the objective was simple: to let people taste it, create an experience, and bring the brand closer to people. Our role was to be there to capture everything. From the environment to the consumption, ensuring authentic content, ready to be used in communication and social networks.
The Lemon Farm Collection arrived on the market with a clear identity, content that stood out, and a launch that left its mark. The product is good, it always was. Our job was to ensure the right people discovered it, and that when they did, they knew exactly why.
if life doesn't give you lemonswe'll get them!
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