Cachimbada
A wine with its own identity, a digital presence without ready-made formulas.
Cachimbada
A wine with its own identity, a digital presence without ready-made formulas.
STARTING POINT
Cachimbada sought to build its presence on social media without becoming just another wine brand in the market. The goal was to create a strong and recognizable identity, capable of sparking curiosity and bringing the wine closer to the right people. Social media should work as a space to discover the brand's story, get to know the product and create new opportunities to purchase and enjoy it where the wine is available.
OUR APPROACH
We developed a communication approach focused on differentiation, prioritizing identity consistency and the quality of every touchpoint. Through content aligned with Cachimbada's personality, we built a digital presence of its own — one that gave context to the wine, sparked interest in its story and presented its products naturally. More than a shop window, social media became a space to deepen the relationship with the brand and make it easier to discover its products.
Services
Social Media Management
Content Creation
Year
2026
MORE THAN A WINE,
a universe to discover
AT RCA
there's wine and vinyl
Content that crosses RCA's old-school aesthetic with Cachimbada's identity, highlighting the space and the experience of drinking the wine.
AT THE TABLE WITH
cachimbada
We introduced the space and its food offering, showing how Cooperativa dishes pair with Cachimbada.
THE BOTTLE
as the protagonist
The Cachimbada project was designed to build a digital presence as distinctive as the wine itself. Through a consistent visual identity, content that explores the brand's story and collaborations with the spaces where it is available, we created communication that goes beyond the product: it gives context to the brand, reinforces its personality and brings Cachimbada closer to those who drink it.
DOES YOUR BRANDhave a unique identity?
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