Ulive

Behing every big event, there’s so much more happening.

Ulive

Behing every big event, there’s so much more happening.

STARTING POINT

Ulive sought to capture a video that showed the work developed in the communication of Noite Branca de Braga, one of the largest events in the city. The goal was not to create another event video, but rather to give visibility to the entire process, from the materials produced to the team’s presence on the ground. The challenge was to transform behind the scenes and execution into relevant content, capable of showing the dimension and impact of the work carried out.

OUR APPROACH

We escaped the traditional format and built a video focused on what you normally don’t see. We showed all the points of contact for communication, from physical media like outdoors, mupis and posters, to digital activations and the team in action during the event. The narrative was designed to give rhythm, context and coherence to all the work developed. The result was a dynamic and differentiating content, which positions ULIVE not only by what it creates, but by how it executes in the field.