Empatinhas
Communication with purpose, for causes that matter.
Empatinhas
Communication with purpose, for causes that matter.
STARTING POINT
The partnership with Empatinhas was born with a clear goal: to use communication to generate real impact. At a time when animals are often seen as present, we wanted to reverse this logic and reinforce an essential message: animals are not an offering, they are a responsibility for life. More than a campaign, it was a cause that deserved to be communicated in the right way.
OUR APPROACH
We created a Christmas campaign designed to move, engage and make people reflect. Through a video with strong and sensitive narrative, we were able to convey the message clearly without losing visual and emotional impact. The result was a campaign that generate reach and recognition, including a highlight in PIT magazine, and positioned Dopa Studio as a brand that does not communicate only to sell, but that positions itself responsibly to support social responsibility causes.
Services
institutional campaign
Year
2024
+93K
views
+1.1K
LIKES
+410
SHARES
+200
COMMENTS
CHRISTMAS PHOTO SESSION
FOR THOSE LOOKING FOR A HOME
In addition to the video campaign, we did a photo session focused on showing the characteristics of each animal. More than show, we wanted to reveal personality, capture looks, gestures and details that bring closer and create connection.
Our social responsibility intervention was more than a campaign with Empatinhas, it was a statement of position. We used our means and creativity to give voice to a real cause, bring people together and show that communicating can also change behaviors.
THE BEST STORIESARE THE ONES THAT MAKE YOU FEEL!
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